this
is
me.
i help brands find their voice.
i teach machines to keep it.
i think in systems and sentences.
and i have an unexceptional dog.
featured work
Timbre | AI-Powered Brand Voice Engine
An experiment in building clever tools with AI.
Varsity Tutors | Rebrand
Putting the conversation before the credit card.
Progressive | Renewal Campaign
Making renewal feel like a relationship, not a bill.
NIPSCO | Green Line Initiative
The client asked for a print ad. I gave them a train.
Microsoft | Compete Campaign
Taking back the classroom with bold messages.
Boy Scouts | Rebrand & Campaign
Showing there's more to Scouting than badges.
Uber | DM & Digital Campaigns
Beating a control and opening doors.
Nerdy | AI Tutor
Giving a “bot” some much-needed personality.
Bing Ads | Acquisition Program
Using content to lift conversion by 122%.
Casio | TRYX Camera Launch
Launching a camera in the age of the camera phone.
other work
Varsity Tutors | E-commerce Site
Developing a new revenue source from scratch.
Bing Ads | Pending State Program
Showing business owners the value of Bing Ads.
Bing Ads | Onboarding Program
Helping new customers find success with Bing Ads.
Levi’s | Retail Radio
Selling a classic over the airwaves.