Overview:
During the pandemic, certain state governments offered financial aid for learning support through sites like ClassWallet. To qualify as a vendor, we needed an e-commerce site specifically for these programs. And we had to build it using third-party developers, limited resources, and a tight timeline.

My role: Content Design, Content Strategy, UX Design, Project Management, Agency Management, Creative Direction

What I did:

• Focused messaging on parents’ top concerns: keeping up with class, personalized help, and building confidence in isolation.

• Designed the site architecture and wrote all content.

• Managed the agency relationship, timelines, and feedback cycles.

How it went:

• We launched the site in time for the next round of state funding.

• Site performed better than expected, with a 12% add-to-cart rate and 4% sales conversion rate.